Getting Startups Past The Infancy Stage
At that time, Thursday, September
22, 2016 at 10:15-11:45 am at Malaysia Room MAGIC in progress workshop under
the title “Getting Startups Past The Infacy Stage” with speaker Andreas Bezamat.
Andreas Bezamat is Business Development & Growth for Outlook Mobile at
Microsoft.
Many
startups will be pleased to have applications to utilize and allow them to
reach out and engage with their customers, but may not know how to go about
developing one. Andreas Bezamat – Microsoft quite worthy of Homer to give the
help they need. Every startup that never like to develop applications or who
already have an applications but want to make it better of course get so many
benefits of joining this workshop.
Although the sound of Andreas when were talking small sounds and rhythms that quite quickly, but there are some
materials that can be understood by participants including: “Basic Tenets of
Mobile Growth”. There are 9 main point :
1.
You have to earn every user
2. Retention is king: sustainable growth requires healthy retention
3. Understand and leverage the lopsided app store game
4. There is no such thing as a silver buller
5. OEM preinstalls are important, but will not solve all your problems
6. Growth wins are incremental but should compound over time
7. You must be constantly testing, learning, and optimizing
8. First to scale wins, not first to market
9. Your work
never ends.
Another important point is doing a
weekly sprints that contain schedules performed together team every week. It is
important to maintain cohesiveness, unity and precision performance of the
team. Other things is put your customers first. As said by Jan Koum, CEO &
Co-founder of WhatsApp : “There’s not enough
money and not enough celebrities in the world to convince people to use a
shitty product. People are so savvy these days. People expect a good user
experience.” And well last point is “Int’l Growth: Experts on the Ground”.
At this point, understanding ecosystem in new geos is key.
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